Situation.
A two-person team was responsible for running paid digital across eleven channels and three global regions, covering multiple products and target verticals. Ad review cycles were slow, journey management was largely manual, and internal handoffs were eating time the team didn't have.
Action.
Implemented Windsor.ai connectors to centralize cross-channel data and cut ad review cycles by two thirds, putting real-time performance monitoring across every active channel in one place. Built artifacts to support quick access and sharing. Created journey automations in 6Sense and HubSpot for target account lists across distinct buying motions, multiple products, and several verticals, so the right message reached the right account at the right funnel stage with minimal manual intervention between touches. Used AI to templatize briefs and SDR handoff docs, standardizing the process and freeing the team to focus on what moved pipeline.
Result.
The efficiency gains compounded in ways that went beyond time savings. By centralizing data and automating the heaviest manual work, optimization cycles that had been weekly became daily without adding hours to the week. In fact, total time spent on ad review dropped by two thirds from a baseline of 4.5 hours weekly. Campaign support tasks that averaged 50 minutes each came down to 15, and internal reporting time fell by 70%, recovering roughly 3 hours a week that went back into strategy. All told, the team reclaimed an estimated 24 hours per month, close to three full workdays, reinvested directly into optimization and growth. When third-party channel volume grew by 35%, the team absorbed it with minimal disruption. The infrastructure built to run lean made expansion feel routine rather than stressful.
- -67%
- Ad review timeOptimization shifted from weekly to daily
- 50 to 15 min
- Campaign task timePer task
- -70%
- Reporting time~3 hrs/week back
- 24 hrs/mo
- Team time recovered~3 full workdays